This business is hard. Deadlines, budgets, regulations, changing expectations, even weather events. It can be easy to lose your mojo. So sometimes you just need to break out from the routine and get to a place we may not have been in since college. That's right, folks, we are talking about free conceptual thinking.
We were recently given a challenge to design an office environment for an advertising company located in the DFW Metroplex. The goal was to look at a built environment from a new perspective that focuses on image and community impact, rather than resolution of a design program. In fact, the program for the building is very conceptual at this point and a site has not been formally selected. Bill, Mario and Matthew teamed up for a week-long charette to study the building and to present some fresh new ideas for the offices. Two great design schemes rose above the rest.
According to Mario, project designer at Quorum,“This first scheme was essentially a sculptural exercise, with basic programmatic elements playing an integral part in its conception. Once these programmatic elements were given hierarchical values, the sculpting of the outer skin left us with a solid concrete podium-like base, with a clerestory that further separates the upper/outer metal skin. As the metal body morphed upward and sideways, the preliminary bubble diagram helped identify the main and secondary entrances as well as essential day-lighting and the outdoor patio on the second floor. Ultimately, site selection will play a significant role in the final aesthetics of the project, but the malleability of the outer skin implies the flexibility of the piece to change in response to its context."
|First Scheme - Front Elevation|
|First Scheme - Roof Plan|
|First Scheme - Entry Elevation|
"Having minimal interaction with the client and without a site selection, this preliminary study was a massing exercise of the programmatic elements, experimenting with the interaction of the different forms. The production spaces were envisioned as double volume, swooping spaces, with large exterior screens for business advertising, building identification, or as a possible community entertainment area. Contiguous office spaces become the solid block transecting the lower level. The creative spaces rise out of the main building and cantilever over the entrance way. This space would view the surrounding area through a translucent mural, which fills the dual purpose of building identification and natural light control."
|Second Scheme - Entry View|
|Second Scheme - Roof Plan|
|Second Scheme - Overall View|